Today our director Hayden Sutherland presented to the Argyll & Isles Strategic Tourism Partnership Summit 2025 on the topic of Search Engine Optimisation [SEO].
The topics he covered included:
- Is SEO dead? (Answer: No!)
- The rise of Artificial Artificial [AI] such as ChatGPT and how this changes the organic search landscape … again
- Why site owners now need to consider SEO and
“Generative Engine Optimisation” [GEO]
GEO is an important change in the digital marketing landscape, potentially bigger than the major engine algorithm changes we’ve had to deal with in the past.
Ideal Interface provides SEO & GEO consultancy services to Argyll & the Isles Tourism Co-operative Ltd. If you would like to understand more about GEO and the similarities / differences with SEO, then please get in contact with us.