The outdoor gear brand traffic has hired digital strategy and marketing consultancy Ideal Interface to create and implement a multi-channel digital acquisition plan this Autumn for its new “Crosstown” backpack.
https://gowithtraffic.co.uk/
The initial aim is to focus on those customers gradually returning to their offices and learning establishments after many months of lockdown and home working.
You can read the full press release here:
https://www.prfire.com/submission/ideal-interface-signs-with-traffic-backpacks-as-they-launch-crosstown-for-the-new-commute/