A new eCommerce website for Ionic Rescue

We are excited to announce the official launch of the Ionic Rescue website for Safequip Ltd

This new eCommerce website has been designed and built by Ideal Interface using the Shopify commerce platform. The solution provides a secure and scalable online store for Safequip’s “Ionic” branded water rescue products, allowing the company to promote and retail its wide range of specialist rescue Personal Protective Equipment (PPE) and other lifesaving products to a global professional customer base.

Established in 2000, Safequip is recognised as one of the leading suppliers and manufacturers of water rescue PPE and equipment, with a reputation for “Serious Products for Serious Users” including Industrial marine workers, the Coast Guard, Police Officers, Firefighters, and Water Rescue Teams.

Ideal Interface is a strategic Digital consultancy based in Glasgow, Scotland. They deliver strategic technology & eCommerce implementation and online marketing services to global clients.


Ideal Interface retains Google Partner status

Once again Ideal Interface has met all of the requirements to be a Google Partner. Maintaining this is important to us as a digital marketing agency and is an achievement we are proud display on our website.

Note: You can check our Google Partners status here:

What is the Google Partners programme?
The programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners programme is now active in over 60 countries and is available in 43 languages.

What benefits does it have?

For agencies:
The Google Partners programme offers agencies strategic benefits focused on education and insights, access and support and recognition and rewards. Its mission is to empower these agencies via the use of innovative tools, resources and support to help their clients get the most out of their Google Ads campaigns.

For clients
The programme is proof that Google recognises the skills and accomplishments of the agency, plus that they have an ongoing relationship with Google.

How do you become a Google Partner?
There are three requirement categories to qualify as a Google Partner:

  1. Performance
    This demonstrates that an agency can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for clients.
  2. Spend
    Each Google Partner registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD
  3. Certifications
    Account strategists are employees of your an agency who manage Google Ads campaigns on behalf of clients. Every Google Partners registered Ads manager account needs to have half or more of their account strategists certified in Google Ads , with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping or Apps).

These Google Partner requirements are checked on a daily basis. So as soon as our certifications & qualifications expire… we loose our Partner status.


Sponsoring Glasgow Rocks for 4th year

We have agreed to sponsor The Glasgow Rocks, the Scottish professional basketball team, for a fourth year.

Hayden Sutherland, Ideal Interface Director added “We are delighted to have again partnered with The Glasgow Rocks for a fourth successive year. This is an exciting time for British Basketball and The Rocks, so we are really excited to see what the team will achieve in the forthcoming season”


Our acquisition of Cobnut Web Services

We are very proud to announce the completion of our acquisition of Oxfordshire online marketing agency Cobnut Web Services.

For the last 18 years Cobnut has been an online marketing management company and Google Partner run by Google Ads product expert Jon Gritton. The team join us from today, boosting our digital marketing capabilities and client roster.

Ideal Interface’s Director, Hayden Sutherland, stated “We have been working alongside Jon and his team for many years and we’ve been consistently impressed with their skills and experience. It was therefore a natural fit for us to have Cobnut join Ideal Interface and further improve our digital marketing offering”.

Here’s the official press release:


New branding for Ideal Interface

To mark 15 years as a digital strategy, technology and online marketing consultancy, we have decided to launch a distinctive new logo and associated branding.

This new imagery was designed by Karen Smith in late 2021 after we decided we needed a more dynamic and visual brand. Karen took us through an iterative creative process and produced our new highly recognisable logo and naming layout.

For more examples of Karen’s work:


Ideal Interface sponsors Glasgow Rocks for 3rd year

We are incredibly proud to announce that we are again sponsoring the Glasgow Rocks, Scotland’s only professional basketball team.

The Glasgow Rocks stated: “This is the 3rd year that Ideal Interface is a sponsor and proud partner for the Glasgow Rocks!
Especially in times of adversity, having people like Hayden Sutherland next to the team is an honour and we are so pleased to have them supporting us for 1 more year. “

For more information about being a sponsor, visit:


Sponsoring Open Banking World Congress

Ideal Interface is delighted to announce that we are sponsoring the Open Banking World Congress 2021.

As a digital consultancy that delivers strategic digital, eCommerce, technology and online marketing help to Financial Services clients, we have decided to support this major free-to-attend virtual event in the growing Open Banking sector.

If any of our clients or partners would like to take part, they can register by visiting:


Quick Response Helps Kura Meet Tight Timeline

Ideal Interface has just completed a transport technology project for Kura (

Kura is a corporate and educational transport specialist based in Berkshire, England. Ideal Interface was selected to help their busy team implement and deploy a replacement system for booking and CRM using Commercial Off-the Shelf (COTS) applications.

The project was delivered successfully to very tight timescales and the team is now looking to define and implement further phases of functionality.

Max Woodhead, Marketing Manager at Kura stated “it was great to work with Ideal Interface on this important project. Their technical expertise ensured we met our target launch date and continued delivering the service our customers expect”.

“Kura needed someone who could quickly mobilise and understand their requirements. Our experience in booking systems and transportation knowledge meant we could respond quickly. The time scales were tight, but we worked with the Kura team closely to help them deliver.” Hayden Sutherland, Ideal Interface

About Kura

Kura’s purpose is to enable safer, greener, smarter travel for all schools and businesses. Combining leading edge proprietary technology with the best vehicle operators nationwide, Kura enables organisations to maximise the safety, wellbeing, and productivity of their students, customers and staff, whilst driving down transport costs and CO2 emissions.

The business manages a virtual fleet of 40,000 vehicles and works with schools across the UK on trips and transport tracking over 400 routes, providing safe home to school services for over 11,000 pupils every day. Kura’s goal is to provide a more environmentally friendly way to transport children to and from school by taking cars off the road and replacing them with safe, efficient school transport services.

Kura harnesses powerful tracking and app technologies to provide a safer, greener and more intelligent school run service. By simplifying billing, analysing route efficiency and ensuring transport routes support schools’ admissions strategies; Kura is simply a more intelligent choice for schools.


Ideal Interface launches website for Candezent Advisory

When Candezent Advisory, a global partnership of highly experienced senior business executives and advisors, approached Ideal Interface to design and build a professional website for them, we relished the challenge.

Taking their existing brand assets, we worked with Candezent Advisory ‘s team using an agile and JAD (joint application development) approach to quickly create a working online website, that could then be incrementally populated via a WordPress Content Management System with their text and imagery. The user experience of the site needed to be compatible with all devices, so we designed the site to work “mobile first” and then to be responsive in layout across all tablet and desktop sizes too.

Candezent Advisory website

The result speaks for itself at . But we prefer to use the words of Candezent Advisory founding partner Alan Treadgold:

“Thanks to the swift and collaborative work of Ideal Interface, we now have a first-rate online presence that properly reflects our vibrant community of professionals”


Ideal Interface signs with traffic ® as they launch new Crosstown backpack

The outdoor gear brand traffic has hired digital strategy and marketing consultancy Ideal Interface to create and implement a multi-channel digital acquisition plan this Autumn for its new “Crosstown” backpack.

The initial aim is to focus on those customers gradually returning to their offices and learning establishments after many months of lockdown and home working.


You can read the full press release here:

Ideal Interface signs with traffic ® Backpacks as they launch Crosstown – for the New Commute