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Our acquisition of Cobnut Web Services

We are very proud to announce the completion of our acquisition of Oxfordshire online marketing agency Cobnut Web Services.

For the last 18 years Cobnut has been an online marketing management company and Google Partner run by Google Ads product expert Jon Gritton. The team join us from today, boosting our digital marketing capabilities and client roster.

Ideal Interface’s Director, Hayden Sutherland, stated “We have been working alongside Jon and his team for many years and we’ve been consistently impressed with their skills and experience. It was therefore a natural fit for us to have Cobnut join Ideal Interface and further improve our digital marketing offering”.

Here’s the official press release:
https://www.newsanyway.com/2022/01/11/ideal-interface-acquires-cobnut-web-services/

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New branding for Ideal Interface

To mark 15 years as a digital strategy, technology and online marketing consultancy, we have decided to launch a distinctive new logo and associated branding.

This new imagery was designed by Karen Smith in late 2021 after we decided we needed a more dynamic and visual brand. Karen took us through an iterative creative process and produced our new highly recognisable logo and naming layout.

For more examples of Karen’s work: https://ksmithdesign.co.uk/

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Ideal Interface sponsors Glasgow Rocks for 3rd year

We are incredibly proud to announce that we are again sponsoring the Glasgow Rocks, Scotland’s only professional basketball team.

The Glasgow Rocks stated: “This is the 3rd year that Ideal Interface is a sponsor and proud partner for the Glasgow Rocks!
Especially in times of adversity, having people like Hayden Sutherland next to the team is an honour and we are so pleased to have them supporting us for 1 more year. “

For more information about being a sponsor, visit:
https://glasgowrocks.co.uk/

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Sponsoring Open Banking World Congress

Ideal Interface is delighted to announce that we are sponsoring the Open Banking World Congress 2021.

As a digital consultancy that delivers strategic digital, eCommerce, technology and online marketing help to Financial Services clients, we have decided to support this major free-to-attend virtual event in the growing Open Banking sector.

If any of our clients or partners would like to take part, they can register by visiting: 

https://congress.openfuture.world/register-for-this-event/.

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Quick Response Helps Kura Meet Tight Timeline

Ideal Interface has just completed a transport technology project for Kura (https://ridekura.com)

Kura is a corporate and educational transport specialist based in Berkshire, England. Ideal Interface was selected to help their busy team implement and deploy a replacement system for booking and CRM using Commercial Off-the Shelf (COTS) applications.

The project was delivered successfully to very tight timescales and the team is now looking to define and implement further phases of functionality.

Max Woodhead, Marketing Manager at Kura stated “it was great to work with Ideal Interface on this important project. Their technical expertise ensured we met our target launch date and continued delivering the service our customers expect”.

“Kura needed someone who could quickly mobilise and understand their requirements. Our experience in booking systems and transportation knowledge meant we could respond quickly. The time scales were tight, but we worked with the Kura team closely to help them deliver.” Hayden Sutherland, Ideal Interface


About Kura

Kura’s purpose is to enable safer, greener, smarter travel for all schools and businesses. Combining leading edge proprietary technology with the best vehicle operators nationwide, Kura enables organisations to maximise the safety, wellbeing, and productivity of their students, customers and staff, whilst driving down transport costs and CO2 emissions.

The business manages a virtual fleet of 40,000 vehicles and works with schools across the UK on trips and transport tracking over 400 routes, providing safe home to school services for over 11,000 pupils every day. Kura’s goal is to provide a more environmentally friendly way to transport children to and from school by taking cars off the road and replacing them with safe, efficient school transport services.

Kura harnesses powerful tracking and app technologies to provide a safer, greener and more intelligent school run service. By simplifying billing, analysing route efficiency and ensuring transport routes support schools’ admissions strategies; Kura is simply a more intelligent choice for schools.
ridekura.com

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Ideal Interface launches website for Candezent Advisory

When Candezent Advisory, a global partnership of highly experienced senior business executives and advisors, approached Ideal Interface to design and build a professional website for them, we relished the challenge.

Taking their existing brand assets, we worked with Candezent Advisory ‘s team using an agile and JAD (joint application development) approach to quickly create a working online website, that could then be incrementally populated via a WordPress Content Management System with their text and imagery. The user experience of the site needed to be compatible with all devices, so we designed the site to work “mobile first” and then to be responsive in layout across all tablet and desktop sizes too.

Candezent Advisory website

The result speaks for itself at https://candezent.com . But we prefer to use the words of Candezent Advisory founding partner Alan Treadgold:

“Thanks to the swift and collaborative work of Ideal Interface, we now have a first-rate online presence that properly reflects our vibrant community of professionals”

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Ideal Interface signs with traffic ® as they launch new Crosstown backpack

The outdoor gear brand traffic has hired digital strategy and marketing consultancy Ideal Interface to create and implement a multi-channel digital acquisition plan this Autumn for its new “Crosstown” backpack.
https://gowithtraffic.co.uk/

The initial aim is to focus on those customers gradually returning to their offices and learning establishments after many months of lockdown and home working.

crosstown_2-1-1163x1536

You can read the full press release here:

Ideal Interface signs with traffic ® Backpacks as they launch Crosstown – for the New Commute

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Ideal Interface helps The Kiltwalk step up their digital efforts

The Kiltwalk is renowned across Scotland, and beyond, as the organisers of one of the country’s biggest mass participation charity events. It is an iconic fundraising brand where thousands of kilted walkers annually raise money for the charity of their choice. Ideal Interface therefore jumped at the chance to help The Kiltwalk with their digital strategy and website analysis.

kiltwalk-homepage-cheer

Ideal Interface immediately understood that The Kiltwalk needed more than just a generic approach to its online acquisition and measurement efforts, instead it required both bespoke digital analytics support and focused strategic input.

“We pride ourselves in ensuring every client receives the best value of their digital marketing investment. But for The Kiltwalk, every £ really does count.” Hayden Sutherland, Director Ideal Interface

Susanne Morrison, Head of Marketing at The Kiltwalk said “Ideal Interface helped us gain clarity to direct our digital efforts and correctly measure our campaign KPIs. Their highly skilled team provided top quality advice and creative digital solutions. We are really happy with the results ”.

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Sponsoring Glasgow Rocks for 2020/21 Season

Ideal Interface is delighted to renew our sponsorship of Glasgow Rocks, the only professional basketball team based in Scotland. In a year of such uncertainty, we thought it was important to support an organisation which is driven by their passion for youth development and involvement in the local communities in Scotland. We have enjoyed sharing the Rocks experience with clients, partners and their families, as well as being able to donate the corporate box to charities on occasion.
Good Luck to Glasgow Rocks for the 20/21 Season!

Rocks-idealinterface-Logo

“Thrilled to have Hayden and the team from Ideal Interface on board. Their support emotionally and financially in these toughest of times is really appreciated. Great people and a great business that we’re honoured to have as partners again this season.”
Duncan Smillie, owner Glasgow Rocks

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Digital Check-Up for DizzyFish Audio Visual

Ideal Interface has delivered another Digital Check-Up, this time for fellow Glasgow Rocks Basketball sponsor DizzyFish Audio Visual.

Following a tried & tested checklist for evaluating an organisation’s website and Social Media presence, Ideal Interface were able to identify several digital quick wins for DizzyFish. This will then help them measure and improve their online customer acquisitions.

DizzyFish Audio Visual owner Dave Wilson stated “We were very impressed with the results of the Digital Check-Up delivered by Ideal Interface. They immediately found some key areas where we can improve our search engine presence and gave us useful insight on our website performance ”

DizzyFish provide audio visual solutions to commercial and private clients across Scotland: www.dizzyfish.net