content ecommerce

Hayden writes eCommerce column for The Drum

Back in December Hayden started writing for The Drum magazine and has a column called “Grownup e-Commerce”.

So far has written 5 articles, that range from the basic facts through to his eCommerce predictions for the year ahead.

He will continue to also publish content and opinion on his blog:
This will cover the wider subjects of digital marketing and technology, as well as his more personal thoughts from time to time.



Our focus on Scottish eCommerce

Following our relocation to Glasgow in August, we have decided to focus our consulting work on the growing eCommerce sector in Scotland.
This will combine our experience across a number of high street retailers with the potential growth in online commerce north of the border.

For more details on our expertise in this area, contact us.


Ideal Interface moves to Scotland

After 5 years of doing business primarily in London, Ideal Interface is now relocating its office to Glasgow.
Hayden and Moya will continue to build the business in Scotland, where Moya is originally from. Existing client work in London and the Home Counties will be managed by Marc and Tony.

digital strategy ecommerce fashion

Ideal Interface delivers strategic Multi-Channel roadmap for AllSaints

Hayden has recently completed an exciting engagement for AllSaints. James Wintle Head of eCommerce at AllSaints Retail Ltd stated:
“Hayden was brought on board as a Multi Channel consultant by the group CEO to support myself and the senior management team in late 2011 whilst the business was going through a period of significant change. A key part of helping to build and refine our digital strategy for 2012 – Hayden was on hand to share his expert knowledge around Multi Channel retailing and ecommerce best practices. I would highly recommend Hayden.”


Ideal Interface helps UK’s largest jeweller prepare for Christmas

For the last 9 months Ideal Interface has been working with Signet, the UK’s largest jewellery retailer. This has been to implement a series of improvements to their H.Samuel and Ernest Jones eCommerce websites in preparation for Christmas peak trading.
Shalina Ganatra Signet’s Multi-Channel Development Manager stated:
“Hayden has played a key part in delivering a number of projects that have had a significant impact on Signet’s online conversion.”


Ideal Interface joins Website Performance Alliance

We are proud to announce that Ideal Interface is a founding member of the Website Performance Alliance
The WPA is a group of UK companies passionate about web performance optimisation (WPO). The alliance was set up to help evangelise the business benefits of having a faster website, as well as to share best practise and technology with customers and the online community in general.
The other founding members of the Web Performance Alliance are: are: are: a
Application Performance
Seriti Consulting
Site Confidence
The WPA website is available at:


New Management Intelligence Website

We are proud to have launched the new website Management Intelligence, Ideal Interface’s sister company within the All About Brands Group. This new online property utilises the Drupal open source Content Management System (CMS) and allows business users to make changes rather than requiring specialist development assistance. It now provides a flexible information structure to support the on-going communication needs of the company.
Bridget Biggar, Chairman and CEO of Management Intelligence, stated “Our new site brings the Management Intelligence proposition to life online and clearly represents the quality of our work and people within the organisation“


Ideal Interface manages delivery of new River Island ecommerce website

In August high street fashion retailer River Island successfully launched an updated and innovative version of their popular ecommerce website This new online transactional platform has an improved user experience, rich imagery & video and better merchandising capability. It replaces their previous site and gives the company the flexibility to develop their digital offering in the future.
The implementation was project managed from the vendor selection stage through to go-live by Hayden Sutherland of Ideal Interface, a digital consultancy based in London.
David Jenne, Head of Business and E-Commerce Systems at River Island said “We are very grateful for Hayden’s invaluable experience and consulting/programme management expertise throughout this project”.


Ideal Interface works with to help launch new penny auction site

Ideal Interface has been working with to help them launch their new penny auction site for poker and casino players.
Bidibot work with some of the biggest names in online poker and casinos, with partners including: Betfair, Blue Square, PKR, Victory Poker and G Casino.
As well as technical consultancy, we have provided digital marketing management as well as website analytics and email training.
Bidibot CEO John Tabatabai stated “I am grateful for the insight and experience provided by the Ideal Interface team. I look forward to a fruitful working relationship with them as continues to grow”.


Mushrif Central Park website launches

Last week, Ideal Interface launched the new Mushrif Central Park website. The site shows the plans for the exciting redevelopment of Mushrif Park into a new community park on the main island of Abu Dhabi.<

Mushrif Central Park will feature many new attractions and facilities including an interactive Children’s Museum and Petting Zoo.

Water features and fountains abound throughout the 14 hectares of tranquil gardens and tree-lined promenades, while over 3km of walking and jogging trails traverse the Park.

For horticulturists or those who just enjoy flora and fauna, there will be a Botanic Garden and Shade House to enjoy, while Abu Dhabi’s arts and cultural heritage will be nurtured through the Performing Arts Centre and Sculpture Garden, all located within the Park.

Sustainability is at the heart of the Park’s design with plans already in place to ensure that over 250 existing broadleaf and palm trees, that are over 25 years old, will be removed from the site, stored and replanted in the redeveloped park.

Over 10% of the overall park will be re-vegetated with indigenous and naturalised species and reclaimed grey water will save up to 40% of consumption.

The sheer size and symmetry of Mushrif Central Park allows for endless exploration and investigation. Connecting people through the environment and landscape, Mushrif Central Park will become an integral part of people’s lives.

The redevelopment is being carried out by Seba Properties LLC, and Ideal Interface were commissioned to develop the dual language website, working alongside their sister brand agency, BrandFaith and PR agency M&N.