Ideal Interface manages delivery of new River Island ecommerce website

In August high street fashion retailer River Island successfully launched an updated and innovative version of their popular ecommerce website This new online transactional platform has an improved user experience, rich imagery & video and better merchandising capability. It replaces their previous site and gives the company the flexibility to develop their digital offering in the future.
The implementation was project managed from the vendor selection stage through to go-live by Hayden Sutherland of Ideal Interface, a digital consultancy based in London.
David Jenne, Head of Business and E-Commerce Systems at River Island said “We are very grateful for Hayden’s invaluable experience and consulting/programme management expertise throughout this project”.


Ideal Interface works with to help launch new penny auction site

Ideal Interface has been working with to help them launch their new penny auction site for poker and casino players.
Bidibot work with some of the biggest names in online poker and casinos, with partners including: Betfair, Blue Square, PKR, Victory Poker and G Casino.
As well as technical consultancy, we have provided digital marketing management as well as website analytics and email training.
Bidibot CEO John Tabatabai stated “I am grateful for the insight and experience provided by the Ideal Interface team. I look forward to a fruitful working relationship with them as continues to grow”.


Mushrif Central Park website launches

Last week, Ideal Interface launched the new Mushrif Central Park website. The site shows the plans for the exciting redevelopment of Mushrif Park into a new community park on the main island of Abu Dhabi.<

Mushrif Central Park will feature many new attractions and facilities including an interactive Children’s Museum and Petting Zoo.

Water features and fountains abound throughout the 14 hectares of tranquil gardens and tree-lined promenades, while over 3km of walking and jogging trails traverse the Park.

For horticulturists or those who just enjoy flora and fauna, there will be a Botanic Garden and Shade House to enjoy, while Abu Dhabi’s arts and cultural heritage will be nurtured through the Performing Arts Centre and Sculpture Garden, all located within the Park.

Sustainability is at the heart of the Park’s design with plans already in place to ensure that over 250 existing broadleaf and palm trees, that are over 25 years old, will be removed from the site, stored and replanted in the redeveloped park.

Over 10% of the overall park will be re-vegetated with indigenous and naturalised species and reclaimed grey water will save up to 40% of consumption.

The sheer size and symmetry of Mushrif Central Park allows for endless exploration and investigation. Connecting people through the environment and landscape, Mushrif Central Park will become an integral part of people’s lives.

The redevelopment is being carried out by Seba Properties LLC, and Ideal Interface were commissioned to develop the dual language website, working alongside their sister brand agency, BrandFaith and PR agency M&N.